Evidence Desk
Published work filed to this desk, newest first. Every article carries a named byline and a date.
A buyer decides you can make the part, opens your site on a phone between meetings, and starts the RFQ process. Two minutes later there is no quote request. Not because the shop was wrong, and not because the p Read the file →
A buyer who found your shop, read your capability page, and decided you can make their part still has one obstacle left: your RFQ form. It is the last step between a serious enquiry and a quote you can actually Read the file →
Most manufacturers grow on two lead sources: the customers who refer them and the trade shows they have worked for years. Both are real, and both have a ceiling. A referral arrives when someone else decides it Read the file →
An engineer sourcing a part decides whether your shop belongs on the shortlist before anyone picks up the phone. 6sense's survey of 934 B2B buyers found they stay roughly 70% through the buying journey before t Read the file →
Manufacturing website design is the work of getting an engineer to qualify your shop before a single email is sent. In its 2025 B2B Buyer Experience Report, published in November 2025 from nearly 4,000 buyers a Read the file →
