From Finding to Fix
Manufacturer analytics, CRM, and lead tracking that follows the enquiry.
Connect campaigns, website actions, RFQ submissions, qualification, and CRM handoffs so reporting reflects pipeline instead of pageviews alone.
Friction Found
Traffic reports cannot explain which enquiries sales should care about.
The useful measurement system is the one your team can maintain, interpret, and connect to real outcomes.
Scope of Work
What the engagement includes
The system is designed around the decisions the commercial team needs to make and the tools already in use.
- Analytics, attribution, form-delivery, CRM, and reporting investigation
- Measurement plan for meaningful website and enquiry events
- Analytics, tag management, form, and CRM implementation as agreed
- Consent, privacy, naming, testing, and documentation checks
- Operational dashboard and handoff documentation
Method
How the investigation becomes implementation
Inspect
Trace what is currently collected, where data is lost, and which reports are trusted.
Build
Implement the agreed events, tags, form fields, handoffs, and reporting structure.
Verify
Test consent states, submissions, attribution, CRM records, and dashboard accuracy.
Commercial basis
How scope is set
Scope depends on the current analytics stack, CRM, consent requirements, and integration complexity.
| Engagement | Best for | How it is scoped |
|---|---|---|
| Measurement investigation | A documented plan for the highest-priority data and handoff gaps. | Scoped after investigation |
| Core implementation | A defined analytics, consent, form, CRM, and reporting setup. | Written proposal |
| Ongoing governance | Monitoring, QA, documentation, and reporting improvements. | Monthly scope |
Third-party software fees, if any, are identified before approval and are never purchased without client authorization.
Start with the evidence.
Find where the current measurement and lead handoff lose useful context.