From Finding to Fix

Manufacturing website design built around buyer evidence.

Turn processes, materials, certifications, industries and capabilities into a clear path from first visit to qualified RFQ.

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  1. 01Capability clarityProcesses, materials, tolerances and certifications a buyer can verify.
  2. 02RFQ pathA quote route that asks only what the shop floor actually needs.
  3. 03Measurement planForms and conversions instrumented before launch, not after.

Friction found

A polished website still fails when buyers cannot verify fit.

The work begins with the questions an industrial buyer must answer before contacting a supplier. Design follows that evidence, not the other way around.

What you receive

What the engagement includes.

The final scope follows the website investigation and the content your sales and operations teams can support.

  • Buyer-path, content, navigation and RFQ-friction investigation
  • Information architecture for capabilities, industries, materials and certifications
  • Responsive page design and WordPress implementation
  • Migration, redirects, technical SEO, accessibility and performance checks
  • Analytics-ready form and conversion measurement plan

How we work

How the investigation
becomes implementation.

  1. 01

    Inspect

    Review the current site, search visibility, buyer questions, content gaps and enquiry path.

  2. 02

    Build

    Design and implement the agreed pages, components, content structure and conversion paths.

  3. 03

    Verify

    Test mobile behaviour, speed, accessibility, redirects, forms and measurement before handoff.

What decides the scope

How the engagement is shaped.

We publish a written scope after the investigation. No price is presented as fixed before the required pages, integrations and content responsibilities are known.

EngagementBest forHow scope is agreed
Diagnostic and roadmapTeams that need a prioritized rebuild plan before committing to implementation.Scoped after investigation
Core website buildManufacturers replacing an unclear, outdated or difficult-to-measure website.Written proposal
Ongoing optimizationTeams that need new capability pages, experiments and measurement after launch.Monthly scope

Currency, taxes, payment terms and exclusions are stated in the proposal before work begins.

See a completed review

See how we trace the path from capability page to qualified enquiry.

Open the pages we checked, the evidence we captured, the friction we found and the three priorities we put first. This example uses our own site, so you can judge the work before requesting yours.

Open the completed review

Before you rebuild

Find what is blocking buyer confidence.

We inspect the public pages buyers use to understand your capabilities, verify fit and request a quote, then return the three problems worth tackling first. The first 20-point review costs $0; paid implementation is optional.

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